This bunny made a mistake. He was still on the store shelf when Easter had come and gone. He thought he had eluded the ravenous hordes, the ones who hungered for the tasty, tasty dark chocolate. He thought he would somehow survive.
He failed to take into account the 70% off Easter candy clearance sale.
NOBUNNY IS SAFE.
(And FYI - the box helpfully informs us that the serving size is 1/5 of a bunny. The ears came to just that much delicious dark chocolate goodness.)